Parent’s Guide to Mid-Season Highlights and Social Media for Athletes
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If managed correctly, social media can showcase your athlete as a serious student-athlete and help them get noticed by coaches, recruiters, and programs. Here’s how parents can take charge and run this the right way.
1. Create Athlete-Focused Profiles
Keep their personal page separate from their athletic one. Create dedicated accounts on Instagram, TikTok, and Facebook that reflect them as a student-athlete first.
What to include on the profile:
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Profile Picture: Clear headshot or action shot in uniform.
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Bio Info: GPA, height, weight, graduation year, school, primary position.
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Contact Info: A professional email address (firstname.lastname@gmail.com).
This instantly makes the page look professional, organized, and easy for coaches to scan.
2. Post the Right Content
Consistency is key. Think of the page as an ongoing résumé. Every post should show commitment, progress, and character.
What to post mid-season:
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Highlight Reel: A 60–90 second mid-season highlight video. Update it as the season goes on.
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Workout/Training Clips: Show effort and discipline outside of games.
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Game Highlights: Short, clear clips of plays. Keep the focus on quality, not quantity.
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Team Content: A few posts that show they’re a great teammate, not just about themselves.
3. Parents’ Role in Management
Athletes (especially younger ones) may not know how to properly present themselves online. That’s where parents come in.
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Manage the page to keep it clean and professional.
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Post regularly (once a week is enough).
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Use hashtags like #StudentAthlete, #Classof2026, #Recruiting.
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Tag schools, local media pages, or clubs when appropriate.
Think of it as running their online résumé. You’re not just showing highlights — you’re showing who they are as a student-athlete.
4. Why This Matters
Coaches and recruiters now look at social media just like they look at transcripts and film. A polished, professional page tells them this athlete is serious about their future — both on the field and in the classroom.
Final Word for Parents
Your athlete is already putting in the work. Helping them showcase it online is one of the most valuable ways you can support their journey. Done right, their social media won’t just get them noticed — it will set the tone for how they carry themselves as a true student-athlete.